Because performance cannot improve without coaching !

The object of any training program is to create change; change in behaviour, attitude, awareness etc.
Most trainers are keenly aware that creating change is not a simple process. Traditional training methods, such as workshops seminars, books and multimedia, fall short when it comes to providing the application, accountability and time it takes to yield long term positive results. Despite this fact, trainers continue to use them because they haven't been able to find an alternative that works better. Where other training programs fail, coaching succeeds. The weakness of traditional training methods is that they fail to adress the 5 fundamental elements necessary to create lasting change in people's lives.
These 5 core factors are:

The Top 10 Reasons To Hire a Coach.

by Thomas J. Leonard

There are over 100 things that you can work on with your Personal/Professional Coach, but here are the Top 10.

Executive Coaching Yields Return On Investment Of Almost Six Times Its Cost, Says Study

JACKSONVILLE, Fla.--(BUSINESS WIRE)--Jan. 4, 2001--Manchester Inc., the global leader in customized executive coaching programs, has released the results of a study that quantifies the business impact of executive coaching. The study includes data on executive behavior change, organizational improvements achieved, and the return on investment (ROI) from Manchester's customized, comprehensive executive coaching programs.

The study included 100 executives, mostly from Fortune 1000 companies, who received coaching from Manchester. Manchester Inc. is a part of Prolianz, the professional services division of Modis Professional Services Inc. (NYSE:MPS) of Jacksonville, Florida.